When conducting an agency search, clients should be cautious when selecting the best agency to represent their business.  We have heard too many horror stories about how clients have sat through impressive presentations delivered by senior consultants to only find out that the more junior person — who said nothing in the meeting –  will be the one leading their account.

It is risky for marketing agencies to only introduce their A-Team, especially if the plan is to assign more junior account co-ordinators to the business after the deal is closed. This approach is doomed if the client falls for the agency’s top guns at a pitch meeting.  Whoever, junior or senior, will be active on the account should also be active in the presentation.   Read the rest of this entry »