Last week, the International Association of Business Communicators held a shin dig at The Madison in Toronto to recognize and thank its volunteers. The networking event featured a BBQ, cocktails and door prizes to celebrate a successful year of collaborative teamwork.

The celebration got me thinking about the importance and need for clients and agencies to take the time to commemorate results and their partnership.

All too often, clients and agencies forget or get too busy to celebrate when they meet and hopefully exceed expectations. We encourage our clients to celebrate the successes they have combined to deliver. Read the rest of this entry »